Sending Office: Honorable Grace Meng
Support Recall Reform with the Total Recall Act
Original Cosponsors: Rep. Alcee Hastings, Rep. Eleanor Holmes Norton, Rep. Jerrold Nadler
Endorsing Organizations: Consumer Federation of America, Kids in Danger, MomsRising
Did you know that even though there are at least 400 products recalled each year by the Consumer Product Safety Commission (CPSC), the average response rate of consumers for most recalls is only between 4 and 18 percent? From infant incline sleepers to strollers
to furniture that can tip over, consumers are purchasing or failing to stop using products because they are unaware of recall notifications.
As a mom myself, I know parents cannot be expected to check the CPSC website every time they purchase a product for their families. If a company sells a dangerous item, that company should be expected to market the recall as aggressively as they marketed
the sale of the product.
That is why I will be introducing the Total Recall Act, legislation which will implement much needed reforms to increase the effectiveness of product recalled by the CPSC.
Specifically, this bill would:
- Increase notification requirements for all types of recalls by requiring companies to post the recall notice on their website in a clear and concise manner, and post the recall on all social media accounts 5 times per month for one year;
- For mandatory recalls, at least 25 percent of the original traditional marketing budget of the product and 100 percent of the social media marketing budget for that product must be spent on notifying consumers of the recall;
- For voluntary corrective action plans and settlements, the CPSC would be required to recommend that at least 25 percent of the original traditional marketing budget of the product and 100 percent of the social media marketing budget for that product be
spent on notifying consumers of the recall; and
- Require annual reporting from the CPSC to Congress to include participation rates for each recall initiated or ongoing during the reporting period.
The numbers don’t lie; if consumers are not participating in recalls then companies need to work harder to let their consumers know about any dangers that they face from continued use of these products. Companies know how to market products, it’s time for
them to apply those same skills to marketing recalls.
For questions or to be an original cosponsor, please contact Katharine Nasielski of my staff at (202) 225-2601 or Katharine.Nasielski@mail.house.gov.
Rep. Grace Meng
Member of Congress
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