From: The Honorable Elizabeth H. Esty
Sent By:
Bill: H.R. 4325
Date: 7/28/2014

Stop the Advertising of E-Cigarettes to Children!

Endorsed by: American Academy of Pediatrics, the American Heart Association, the American Lung
Association, the American Cancer Society Cancer Action Network, the American Public Health
Association, the American Osteopathic Association, the Campaign for Tobacco-Free Kids  

Cosponsors: T. Bishop, Bustos, Capps, Cárdenas, Carney, Cicilline, Clark, Courtney, DeGette,
Delaney, DeLauro, Deutch, Ellison, Frankel, G. Green, Hastings, Holt, Honda, Israel, H. Johnson,
Larson, Levin, McGovern, Meng, S. Peters, Rangel, Roybal-Allard, Ruiz, Rush, Schakowsky, 
Speier, Swalwell, Takano, Thompson, Van Hollen, Wasserman Schultz

Dear Colleague,

Please join us in cosponsoring the Protecting Children from Electronic Cigarette Advertising Act, H.R.4325. This bill would prohibit the marketing of electronic cigarettes (e-cigarettes) to children.

E-cigarettes, or e-cigs, are battery-operated products designed to deliver nicotine, flavors, and other additives to a user. However, because of loopholes, children can purchase e-cigarettes in nearly half of all states. While e-cigarette manufacturers claim they are not targeting children, use among high school students doubled in just one year and 1.8 million middle and high school students said in the National Youth Tobacco Survey that they had tried e-cigarettes in 2012.

During this time, advertising expenditures for e-cigarettes have not only surged, they have begun to recreate the ads used from decades ago that appealed to children. E-cigarettes come in flavors such as bubble gum, gummy bears, fruit, and cola, clearly designed to appeal to children. Additionally, e-cigarettes are being marketed to children by using cartoons and sponsorships of popular events such as concerts and sporting events.

There are serious health concerns with e-cigarettes, which may contain carcinogens and toxic chemicals like diethylene glycol, a chemical used in antifreeze. Studies have shown that nicotine use negatively impacts children’s brain development.

In the midst of the uncertainty surrounding e-cigarettes, please join with us to protect our children by directing the FTC to determine what constitutes marketing e-cigarettes to children and prohibit such advertisements.

For more information or to join as a cosponsor, please contact Danielle Most ( in Rep. Esty’s office.


___________________                                  ___________________
Elizabeth H. Esty                                            Diana DeGette
Member of Congress                                      Member of Congress

___________________                                  ___________________
Jan Schakowsky                                             Cheri Bustos
Member of Congress                                      Member of Congress

___________________                                  ___________________
Raul Ruiz                                                        Tim Bishop
Member of Congress                                       Member of Congress